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Asics Opens Innovation Lab at the University of Michigan’s Ann Arbor Campus

Asics has opened a new academic research and development laboratory on the University of Michigan’s Ann Arbor campus. L Catterton Backs Glance, the AI Personal Shopper Vying for Future of Commerce Called the Asics Michigan Sport Innovation Center (AMSI) Lab, the Japanese athletic brand noted that the facility is designed to “create a more direct path” from university research to real-world sport innovation and product development. In the lab, university researchers will work alongside Asics scientists, product developers, and athletes to prototype, test, and refine ideas with real-world applications, the company said. It will also support the overall AMSI, a joint research program established through a broader research collaboration between the company and university in December . To bring the concept to life, ASMI is partnering with six faculty members who will initiate projects spanning biomechanics, materials science, robotics, design, computer vision, and athlete preferences and behavior, with potential applications to future running footwear, apparel, and performance technologies. These faculty members include Ram Vasudevan, Ph.D.; Talia Moore, Ph.D.; Max Shtein, Ph.D.; Sean Ahlquist, Ph.D.; Elliott Rouse, Ph.D.; and Richard Gonzalez, Ph.D. Asics added that athletes of all levels of participation and performance will provide real-world feedback throughout the research process,