Vancourt
Vancourt, TX · Business
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Sourcing Journal
Australian Brand OTAA Opens Fulfillment in Texas With Cart.com
In response to changing trade policies and escalating international freight costs, Melbourne-based menswear brand OTAA has set up a permanent U.S. fulfillment operation, working with e-commerce logistics provider Cart.com at its Longview, Texas facility. EXCLUSIVE: Madewell Opens Cobble Hill Brooklyn Store The strategic expansion comes on the back of a major shift in U.S. trade policy on Aug. 29, 2025, which effectively suspended duty-free de minimis treatment for cross-border shipments of $800 or less for all time. Prior to launching its Texas operations in February 2026, OTAA had simply fulfilled every order from Australia directly, shipping the parcels some 9,000 miles from Melbourne. The new model is to import the inventory and pre-position it in Texas so that it can then be delivered via the domestic network. Cart.com said this reduces OTAA’s average order fulfillment and delivery cost by around 50 percent compared to the direct shipping from Australia (duty is still payable when the inventory enters the country). The U.S. is by far the largest market for the Australian company (around 50 percent of its business). It was set up in 2011 by brothers Fameez and Shaheen Haroon with just $500 Australian dollars, or $345. They’ve now generated over