The Rise And Fall Of A Midwest Burger Giant You Might Have Forgotten About
Burger Chef was a popular fast food restaurant chain that opened its first location in Indianapolis in 1957 and quickly expanded to 440 locations by 1966. If you watched "Mad Men," you might remember Peggy taking point on a Burger Chef ad campaign during the show's final season. Depending on your age, you may not have realized that Burger Chef was a very real, and very popular, fast food restaurant chain. The first location opened in Indianapolis, IN in 1957, but within just 20 years, it would be plagued by problems, including financial issues, poor management, and even a high-profile murder case.