New Bridal Boutique in the Works in Suwanee

A new bridal boutique is coming to Suwanee.

Persephone’s Bridal will aim to provide a personalized shopping experience with plenty of options.

“It’s a place that’s really focused on the experience for the guests coming in,” owner Nicole Massaro told What Now Atlanta . “We want you to feel special. We want to celebrate you and what makes you unique regardless of your background or your age or your size. We’re there just for you.”

In addition to gowns from labels like Evie Young Bridal and Serene by Madi Lane, the shop will carry accessories like veils, jewelry, gloves and more.

“We’ll be adding on as we grow,” Massaro said. “We’re trying to bring in some sort of non-traditional stuff. We’ll have traditional stuff too, very clean and classic. We also want to have some fun fashion-forward things as well.”

Massaro, who grew up watching shows like “Say Yes to the Dress,” wanted to start her own business after working in the corporate world for 20 years.

“I wanted to do something different and do something I was interested in,” she said of the idea to open a bridal boutique.

Massaro got married last year herself, so she understands the importance of the shopping experience and has a sense of what brides could be looking for.

Persephone’s Bridal will be by appointment, so brides and their parties get to have a private, personalized and comfortable shopping experience.

“I wanted to bring something that felt like a nice boutique experience with a customized appointment where it can be kind of what you want it to be for you,” she said.

Persephone’s Bridal is expected to open this June in a retail space at The Maven apartment complex.

Follow @persephonesbridal on Instagram for updates.

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