Seafood chain Red Lobster — known for its cheddar biscuits and limitless shrimp — is reportedly considering a new buyer as it desperately looks to avoid bankruptcy, according to various media reports .
According to the reports , Red Lobster is also looking at Chapter 11 bankruptcy to restructure its debt and get out of several expensive and long-term leases, should the new buyer route fail.
Representatives from Red Lobster could not be immediately reached for comment on Wednesday morning.
Red Lobster posted an $11 million loss in the third quarter last year, and a $12.5 million loss in the fourth quarter.
There are 16 Red Lobster locations in New Jersey
- 1271 U.S. Route 22, Bridgewater
- 2100 Route 38, Cherry Hill
- 3003 Route 130 South, Delran
- 750 Route 18 North, East Brunswick
- 635 U.S Highway 1, Iselin
- 3255 Brunswick Pike, Lawrenceville
- 4411 Black Horse Pike, Mays Landing
- 211 Route 17 South, Paramus
- 700 Plaza Drive, Secaucus
- 7000 Hadley R.d, South Plainfield
- 303 Route 10, Roxbury-Ledgewood
- 1298 Hooper Ave., Toms River
- 2520 Route 22, Union
- 3849 South Delsea Drive, Vineland
- 520 Highway 46, Wayne
- 1500 Almonesson Rd., Woodbury
Future with a bankruptcy
A bankruptcy does not necessarily mean store closures, though in many cases it does.
“A chapter 11 debtor usually proposes a plan of reorganization to keep its business alive and pay creditors over time,” reads the U.S. Courts website .
During the Chapter 11 process, “court will help a business restructure its debts and assets,” reads financial information website Investopedia .
“Some companies don’t survive the Chapter 11 process, but many others, including household names such as Marvel Entertainment and General Motors, successfully emerge and thrive,” said CFO Magazine .
Brands in trouble
Union-based Bed Bath & Beyond filed for bankruptcy in April 2023 and closed hundreds of stores in the U.S, including 13 in New Jersey. Last summer, Overstock.com bought the bankrupt retailer’s assets, relaunching BB&B as an online-only presence at bedbathandbeyond.com .
Rite Aid declared bankruptcy in October, though its fate is uncertain as it closes up 500 stores in the U.S, many in New Jersey .
Meanwhile, trending mall clothing retailer Express filed for Chapter 11 bankruptcy protection and announced plans to close 95 U.S. stores, including all seven in New Jersey .
A glimmer of hope
Joann, a fabrics and crafts store, was able to emerge from its bankruptcy last month and keep all its New Jersey stores open.
In 2017, Toys R Us, heavily in debt, filed for bankruptcy. After being acquired by brand management firm WHP Global, the retail chain has since opened a flagship store at American Dream in East Rutherford, and announced plans to open an additional 24 brick-and-mortar stores .
Daniel Munoz covers business, consumer affairs, labor and the economy for NorthJersey.com and The Record.
Email: munozd@northjersey.com ; Twitter: @danielmunoz100
This article originally appeared on NorthJersey.com: Red Lobster seeks buyer to avoid bankruptcy. What about the NJ locations?
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