Texas Tech interest in new NIL collective on hold, Kirby Hocutt says
More than once at Red Raider Club events this past offseason, athletic director Kirby Hocutt pitched the idea of launching a new collective to help Texas Tech football , basketball and other teams recruit and retain talent. Hocutt and other Tech athletics department staff have spent time looking into it, but tabled plans for the time being. "We did talk about that," Hocutt said last week. "We've not advanced that conversation at this time." When discussing the subject in the spring, Hocutt said such a collective would have to be a for-profit collective, not a non-profit like The Matador Club donor collective that's been absorbed into the Red Raider Club. Such an entity would have to have a product for sale to the general public and could engage athletes via name, image and likeness deals to help with marketing. "I think it was just ultimately as you looked at the totality of the landscape and exactly what deliverables there would have to be with a collective, it just didn't fit at this particular time for Texas Tech athletics," Hocutt said. "There's so much scrutiny around collectives — not permissible in a lot of categories, the quid pro quo of what
