You like ranch? There's a cotton candy for that.

Midwesterners are known for their affinity for ranch, but one Des Moines sweetsmaker might be testing those limits with ranch cotton candy .

State of play: The peculiar flavor, sold by Fairy Tale Cotton Candy, is competing in the Iowa Association of Business and Industry's " Coolest Thing Made in Iowa " contest this month.

How it started: Fairy Tale co-owner Meg Shearer says her culinary inspiration came from a walk around Raygun, where she noticed ranch-themed merch everywhere.

• She decided to hop on the ranch train and reached out to flavoring companies to make a "ranch profile" for her cotton candy.

The result: Her company launched the flavor in February and "it's performing so well," Shearer says.

• The flavor is a "broad, herbaceous note" with a little bit of a dill bite and sour cream mouthfeel.

The big picture: Social media has driven demand for more extreme flavors , especially as people film themselves trying unusual foods.

What's next: If ranch is too mellow for you, just wait — ghost pepper watermelon and Carolina reaper cherry are coming next month.

Where to find it: Chocolate Storybook in West Des Moines and online .