Pinemelon online grocery platform expands to Boulder

Denver-based online grocery platform Pinemelon has plans to expand into the Boulder market, company officials said Wednesday.

Pinemelon is looking to pioneer the shopping experience buy keeping its commitment to strengthen local food systems and deliver quality groceries directly to customer's doorsteps from local farmers, ranchers and producers.

“We are genuinely excited to deepen our roots in Colorado to serve the Boulder community,” Alexey Lee, chief executive officer at Pinemelon, said in a news release. “Pinemelon is not just an online grocery platform, it’s a movement towards a healthier, tastier, and more sustainable way of living. By entering Boulder, we’re not just expanding our footprint, we’re serving a community whose values align closely with ours for high-quality, sustainable and locally sourced products.”

First launched in Denver in 2022, Pinemelon supports local farmers and communities by offering an extensive inventory of over 6,000 products made with organic ingredients and ready for delivery within two hours, according to the release.

Pinemelon’s distinct range features a plethora of local makers including:

• MASA Seed Foundation, a non-profit farm growing climate-resilient seeds
• Grama Grass, a first-generation rancher growing a grass-fed and finished beef business in Boulder county
• Kilt Farm, a Boulder-county based farm focused on producing nutritious food grown with the highest-quality soil

"Pinemelon plays a vital role in helping to bridge the gap between small-scale local food producers and a broader, urban audience, something that historically, has always been a challenge or even an impossibility for us as producers," Julia Wolfe, general manager at Grama Grass, said in the release. “Their innovative model directly promotes the viability of small-scale producers by giving us the platform to connect with and serve other consumer markets without the prohibitive barriers of time, distance, and cost while providing access to ethically and locally produced food for all.”

Notable points about Pinemelon's business, according to the company:

• Pinemelon aims to strengthen the food ecosystem by delivering fresh, ripe and top-quality products directly from farms to customers at accessible price points.
• Pinemelon’s eco-friendly approach utilizes recyclable paper bags and a unique order-grouping model that allows them to create delivery routes that are ultimately more efficient and sustainable for customers.
• Pinemelon has also donated over 40,000 pounds of food in 2023 to local organizations.
• Pinemelon also uses biodegradable plastic and is intentionally working to bring the sustainability of their packaging to the next level.
• Shoppers get free 2-hour delivery on orders over $35 and membership benefits with increased discounts and prioritized delivery.

The company has a downloadable app for grocery shopping or people can visit pinemelon.com for more information or to start shopping.