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Molson Coors ramps up marketing efforts around Brewers’ World Series run

Molson Coors “upped its game as a long-term Brewers sponsor with a series of quick-strike marketing during the playoffs and World Series,” according to Rich Kirchen of the MILWAUKEE BUSINESS JORUNAL. Three Molson Coors brands -- Miller Lite, Miller High Life and Leinenkugel’s -- remain beer sponsors inside the stadium with “products on tap and prominent signage.” For World Series Game 1 on Oct. 23, Molson Coors “offered to buy a beer for everyone in the state of Wisconsin.” The promotion “took the form of a rebate to Wisconsinites age 21 and older who purchased a 16-ounce Miller Lite.” The company also offered “free game-day tours of Miller’s west side Milwaukee brewery.” The first 120 fans in line at the Miller Brewery Visitors Center “received a commemorative Miller Lite Brewers hat.” When the World Series ended, Molson Coors announced it would produce “blue Miller Lite ‘clinch cans’ commemorating the Brewers championship.” The company said that demand “was strong, and the cans sold out within 30 minutes of their introduction.” The brewery “conjured 4,400 commemorative cans,” which marked the 44 years since the Brewers last played in the World Series. Molson Coors CMO Sofia Colucci said that the commemorative-cans project “was ‘a late-night idea’ that the company turned around in 12 days.” Following the Brewers’ parade, Miller High Life “launched a ‘mobile dive bar’ that rolled through Milwaukee and picked up a $414 bar tab at every stop” (MILWAUKEE BUSINESS JORUNAL, 11/4).

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Horvath & Tremblay closes sale of two retail properties in Wisconsin

Horvath & Tremblay completed the sale of two retail properties in the Midwest for a total of $.5 million. Both sales took place in Wisconsin. Mark Heidecke of Horvath & Tremblay has successfully completed the sale of the New Berlin City Center in New Berlin, Wisconsin. Horvath & Tremblay represented the buyer to complete the transaction at a sale price of $4,200,000. The New Berlin City Center is located at 15155-15177 W National Avenue and 15160-15188 Library Lane in New Berlin, Wisconsin. The eleven-tenant center is 100% leased to a mix of national and local retailers and service providers and contains 20,286 rentable square feet on a 2.41-acre parcel. Ten of the eleven leases call for the tenants to reimburse their pro-rata share of real estate taxes, insurance and operating expenses and provide attractive rent increases in the primary lease terms and/or renewal options (if applicable). The Property is strategically situated within New Berlin City Center along W National Avenue, an established commercial corridor featuring a dense mix of national retailers, local businesses, restaurants and everyday service providers. The surrounding retail environment includes Target, Sendik’s Food Market, Pick ’n Save and additional shopping destinations, generating recurring consumer activity and reinforcing the area’s position as a convenient shopping hub. The Property also benefits from proximity to the New Berlin Industrial Park and the city’s broader manufacturing, distribution, logistics and professional employment base, which supports demand from both area residents and the local workforce. Regional connectivity is enhanced by W National Avenue, nearby Moorland Road and convenient access to Interstate 43 and Interstate 94, linking the site with Milwaukee, Waukesha and surrounding communities.