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Latin Culture Is Key at TelevisaUnivision Upfront
TelevisaUnivision told advertisers at its upfront presentation Tuesday about more ways they can connect with Latin culture, including through music and live events.Among the headlines were Shakira announcing that her song Punteria will be the official song of TelevisaUnivison’s coverage of the 2024 Copa America soccer tournament. Speaking of soccer, the company announced that Hyundai has become the official automotive partner of Liga MX in the U.S.Univision also announced the creation of “Sistema Uforia,” offering advertisers a way to take advantage of all of Univison’s Latin music assets and new festivals tied to some of its award shows.Also Read: More Coverage of...
Amazon Prime Video Swings With Nicholas Cage Spider-Man Series
At its first upfront presentation to advertisers, Amazon Prime Video announced new series and renewed some of its hits.The streamer, which started running ads in its entertainment programming this year, is also adding more game shows and producing additional sports documentaries. Prime Video reaches 200 subscribers worldwide and 115 million in the U.S., making it the biggest ad-supported streaming service, Mike Hopkins, president of Amazon Prime said.MGM Plus and Prime Video said they ordered Noir, a live-action series based on the Marvel comic Spider-Man Noir that will star Nicholas Cage.Harry Bradbeer, who directed Prime Video’s Fleabag, will direct and executive produce...
Madhive Names Premion Founder Jim Wilson President
Madhive, which provides technology for local connected TV advertising, said that it named Jim Wilson as president.Wilson built station owner Tegna’s Premion over-the-top ad platform and oversaw Tegna’s investment in Madhive in 2017.At Madhive, he will spearhead the revenue, client service and marketing divisions.With Wilson’s arrival, chief revenue officer Jon Kaplan will be leaving. Kaplan joined Madhive a year ago.“Jim’s expertise aligns perfectly with our vision to empower SMBs (small and medium-sized businesses) with multi-channel advertising solutions that deliver predictable outcomes. Jim is not just a pioneer of local digital television; he is the architect behind the business model itself,”...
Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds
Despite strikes that wiped out original programming last season and a narrative about viewers streaming more and watching less linear TV, the big broadcast networks largest retained their reach, according to a report from measurement and analytics company iSpot.tv.Ad impressions for national linear TV networks were down 1.2% during the broadcast season, but the Big Four registered a 6.2% increase in impressions, iSpot said.There was also a disparity between all of national linear and the Big Four — ABC, CBS, NBC and Fox — in terms of ad loads.The Big Four networks aired 2% fewer ads over the course of...
Netflix’s ‘Bridgerton’ Returns, Apple TV Plus’ ‘The Big Cigar’ Debuts: What’s Premiering This Week (May 13-19)
Netflix will look to heat up television screens again with the return of its drama series Bridgerton, while Apple TV Plus examines the life of Black Panther Party founder Huey P. Newton in The Big Cigar as part of the list of shows premiering this week. The Shonda Rhimes-produced Bridgerton returns for a two-part, third season launching May 16. The series will continue to follow the lives and loves of eight Bridgerton family siblings, with the newest season focusing on Colin Bridgerton, according to the streaming service. Luke Newton stars along with Nicola Coughlan, Claudia Jessie, Hannah Dodd, and Luke Thompson. Apple...
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