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All Caps Studio: A Brand for the Community, by the Community
All Caps Studio, founded by Saeed Ferguson in 2018, has always been about more than just fashion, its a brand with a mission. Beginning as Fergusons photography practice, All Caps Studio has evolved into a brand committed to spreading love, hope, and peace through design.
The company quickly gained traction after the release of their first t-shirt design on Instagram, which sold out the same day, signaling the birth of something bigger. Ferguson and his team, including art director Andrew, focus on creating designs that resonate with people on a deeper level, drawing inspiration from diverse influences like jazz, spoken word, and the symbolism of frogs as a metaphor for transformation.
All Caps Studio is also rooted in giving back to its community. In 2020, the brand used their platform to launch a Black Lives Matter fundraiser, raising over 100,000 for the cause through a single t-shirt design.
As All Caps Studio continues to grow, Ferguson aims to expand the brand beyond clothing, dreaming to create a space where local creatives can connect and collaborate.
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