Piersten Gaines’ Pressed Roots, Which Is Backed By Naomi Osaka, Now Has Four Locations Thanks To Expansion To Houston, TX

Piersten Gaines’ Pressed Roots is now on location No. 4 and counting.

Houston Chronicle reports that the blowout bar for textured hair has opened a new salon in Houston, TX. Located in the Centre at Post Oak, the new spot accommodates 50 hair stylists, the outlet details.

Before having four brick-and-mortar locations in Dallas, Arlington, Plano, and now, Houston, Gaines and the Pressed Roots team did popups around the time the company’s vision first came to life in 2018, as previously reported by AFROTECH™. After having her share of poor experiences at hair salons, Gaines created the company’s business model to fill the void of access to affordable, quality styling for textured hair of all types.

“We spend a lot of money, a lot of time in salons, and the level of services just do not match the money we’re spending,” Gaines told Fortune. “Our goal is to make quality hair care accessible.”

Moreover, to ensure that hair health, time, and top-tier customer service are prioritized for customers, hairstylists for Pressed Roots go through training as employees. The services that they provide include the signature silk blowout, ultimate hydrating spa package, mini press, and private press. Pressed Roots locations also sell products for clients to use at home.

Since launching, numerous notable figures and companies have backed Pressed Roots. As AFROTECH™ previously told you, the company has raised $3.1 million in funding with investments from the likes of tennis champion Naomi Osaka, former Starbucks CEO Howard Schultz’s Schultz Family Foundation, the Slauson & Co. firm, and more.

“People weren’t going to get their hair done [during COVID],”  Gaines said, per Fortune. “But our demographic was. Even if they don’t have anywhere to go, this demographic needs to get their hair done. What resonated with [investors] was that this demographic shows up, and they spend a lot of money.”

To learn more about Pressed Roots’ Houston location, click here.