A Layoff, a Cake Decorator and a Strawberry Cake: How the Sherman Family Built The Ambrosia Bakery
Plenty of Baton Rouge birthdays have ended with a slice of strawberry cake from Siegen Lane. The story of how that cake got here starts with a job loss. Felix Sherman worked his way up from delivery route truck driver to branch manager over 27 years, learning how to lead a sales team along the way. Then a company merger took that job. Rather than start over somewhere else, he teamed up with his wife, Cheryl, who had been decorating cakes since the early 1980s and had worked in bakeries and gift shops. The two New Orleans natives opened The Ambrosia Bakery on Dec. 1, 1993.
