An old-school party at Pump Up the Jam - Vinyl Night

LA CROSSE, Wis. (WKBT) – Bust out your dancing shoes and your Saturday night best for Pump Up the Jam – Vinyl Night

Monarch Eyes and Gentle Goodbyes: The Magic of Monarch Tagging at The Nature Place

There is a quiet shift that happens in the Coulee Region as late summer settles into early autumn. The hum of lawnmowers slows, the air along the Mississippi turns crisp, and the gardens in Myrick Park become dotted with vibrant flashes of orange and black. It’s monarch tagging season in La Crosse.

78th Applefest concludes with King Apple Parade

Capture the Colors of Fall in Bluff Country

Fall is a favorite time of year for amateur and professional photographers to capture the breathtaking array of colors throughout Bluff County. Snap a picture as the wind softly sends colorful red, yellow, brown, and green leaves drifting to the ground. On a sunny day, fields come alive with brilliant...

That time the Oktoberfest 8-foot, 80-pound brat was stolen.

One of the unofficial traditions of La Crosse’s Oktoberfest is the slicing of the golden brat. The thing is 8 feet long, 80 pounds. And one time, a couple of guys stole it off the grill. Spoiler alert, they didn’t get very far. Last year’s Festmaster, Mike Bakalars,...

The Unassuming Small-Town Restaurant In Wisconsin That Will Blow Your Mind

Nobody warned you about the Driftless Cafe in Viroqua, Wisconsin, and honestly, that’s a little bit rude, because this place deserves a warning. Not the bad kind of warning, but the kind where someone grabs you by the shoulders and says “listen, you need to prepare yourself, because what you’re about to eat is going to rearrange your expectations permanently.”

These 9 Incredible Buffet Restaurants In Wisconsin Will Have You Going Back For Seconds And Thirds

Ready to discover the most incredible buffet restaurants in Wisconsin that keep you coming back for more?. These 9 buffet restaurants serve up amazing variety and food that’s seriously hard to stop eating!. 1. Waha Buffet (Franklin) There are some places you walk into and immediately know you made...

How Oktoberfest Became a September Tradition

A group of beer maids dressed in costume at the 1928 Munich Oktoberfest. Oktoberfest events are now held around the world, but the original—and most famous—festival is in Munich. Each year, over 6 million people gather in the German city to attend, consuming around 6.5 million liters of beer combined as they celebrate Bavarian culture.

La Crescent kicks off 78th annual Applefest with 'Light Up La Crescent' parade

Living Local, Episode 53 – Maple Ridge Orchard

CASHTON, Wis. (WLAX/WEUX) – What started as a “side gig” for Domingo Rodriguez has turned into a 25-year career built on hard work, inventive intelligence, and acres upon acres of apple trees. Maple Ridge Orchard in Cashton is now open for the season. Visit with Lisa and Domingo and taste what hard work and faith […]

Southern MN Cow Test Positive For Rabies-9 People Being Treated

State officials say rabies treatments were recommended for 9 people after a cow on the southern Minnesota farm recently tested positive for rabies.

Foodie Friday: Stockholm Pie and General Store

STOCKHOLM, Wis. (WKBT) — A Wisconsin bakery has earned national recognition for the second year in a row as America's number one pie shop.

Kwik Trip changes Midwestern eating habits, one gas station dinner at a time

Kwik Trip is in the business of selling gasoline, about as dull a commodity as they come. Yet the La Crosse, Wis.–based chain has turned the banal task of refueling into the driver's equivalent of must-see TV. Kwik Trip has earned the title of Country's Best Gas Station Brand seven years running, and cultivated an unlikely cult following in the process.

TSA PreCheck enrollment returns to La Crosse Regional Airport in October

LA CROSSE, Wis. (WKBT) — Travelers looking to speed through airport security will have another chance to enroll in TSA PreCheck in person.

WIProud celebrates National Burger Day by ranking burgers!

LA CROSSE, Wis. (WLAX/WEUX) – It’s National Burger Day, and what better way to celebrate than by doing what any burger-loving American would do, eating as many burgers as possible! Alex and Lucas are celebrating the delicious holiday by putting their taste buds to the test. With help from our friends at Barrel Inn, The […]

We Found 12 Wisconsin Children’s Museums That Are Far More Fun Than A Typical Museum Visit

Rainy weekends, long winters, and restless kids can make family outings feel like a tricky puzzle in Wisconsin. That is why children’s museums matter so much. They turn learning into play, give kids room to move, touch, build, and pretend, and make grown-ups feel like kids again too. Across...

Local family keeps Hub’s Fries tradition alive at Vernon County Fair

VIROQUA, Wis.(WKBT) — For many visitors, the Vernon County Fair means Ferris wheels, cotton candy and a stop at Hub’s Fries.

Fall feed starting to fire ahead of Prairie du Chien Super Tournament

PRAIRIE DU CHIEN, Wis. – The Mississippi River out of Prairie du Chien will host the Phoenix Bass Fishing League presented by T-H Marine Great Lakes Division for its annual Super Tournament on Sept. 26-27. The Upper Mississippi is a familiar venue for the division, both out of Prairie du Chien and La Crosse, and while the fishing is always pretty good, cooler nights that have the bass and baitfish on the move could make the bite especially strong at this event.

The Phattest Takeover at Fat Pats Brewery-Weekend Breakfast

Welcome to The Phattest Takeover, an inviting kitchen pop up created by La Crosse local Heather Bjorge, who grew up surrounded by the warm, simple flavors of her Norwegian heritage. On the weekends, Heather serves up a traditional breakfast spread made with thoughtful ingredients and a whole lot of hometown heart. Tuesday nights are all about Heather's classic fish fry, complete with rotating specials to keep things interesting. With a passion for food and good company, The Phattest Takeover feels like sitting down at your neighbor's table-comforting, welcoming, and sure to bring you back. Check out her hours below!

Parade marshals from local businesses are chosen for La Crosse Oktoberfest this year

Two members of the La Crosse area business community will lead the Oktoberfest parades for 2026. Local realtor Douglas Billings and jewelry store owner Karla Doolittle were introduced Tuesday as the parade marshals for the fest which officially opens on September 24th. The north-side Torchlight Parade on that night will...