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Mursaus bring hometown grocery model to Peshtigo
PESHTIGO — A new Piggly Wiggly in Peshtigo is bringing fresh food, new jobs and a familiar small-town approach to the former Lofaro’s Fresh Market space. For owners Chad and Tiffany Mursau, the expansion builds on nearly five years of operating their Coleman store. They saw promise in Peshtigo and an opportunity to serve a community that was losing its previous grocery operator. “We just saw potential here with all the support,” Chad Mursau said. The couple’s approach he added is to be community driven. The opening comes after a change in the store’s supply arrangements. Mursau said C&S had bought SpartanNash, which supplied Lofaro’s and the previous owner was no longer interested in operating in Peshtigo. The Mursaus saw a chance to take over the location and bring their grocery business to town. They want the store to feel welcoming as well as useful. Asked how he would describe their hometown grocery model, Chad Mursau emphasized “just friendly service,” while Tiffany Mursau echoed the importance of being community driven. Renovations have given the store what Mursau called “a fresh, clean look,” along with a new salad bar and wing bar. The store also offers produce, bakery, deli, meat, dairy,