Main Street Mercantile opens in downtown Rice Lake
Main Street Mercantile officially opened in downtown Rice Lake on Tuesday, Nov. 3, with a Chamber ribbon-cutting. It is located at 10 N. Main St., next to Moon Gate. Owners Pete Brunette and Susan Rich-Brunette had P & J Pawn at 1664 20½ St. (Highway SS) between Rice Lake and Cameron for the past several years. When the building they were leasing was put up for sale, they not only relocated but changed their business name. “I am excited to bring something unique, affordable and fun to our downtown community,” said Rich-Brunette, a lifelong resident of Rice Lake. She explained how their business got its start. “My husband and I purchased an online business in 2018,” she said. “After operating it online for a couple of years, we decided to take our business in a new direction and opened a used merchandise, pawn, coin and purchased-goods store.” Rich-Brunette added, “Our goal is to provide a unique shopping experience that is different from the ordinary. We want our store to be a place where people can come in, browse, find great bargains, sell or pawn items, and simply enjoy themselves. Most importantly, we want to be part of the Rice Lake
