Inside Imogene + Willie and Wrangler’s Made in USA Denim Collaboration
Imogene + Willie and Wrangler’s “Made in USA” collaboration demonstrates the importance of strong relationships in building and sustaining domestic supply chains. The three-part collection was produced entirely in the U.S., with both teams drawing on their existing partners, including Mount Vernon Mills in Trion, Ga. and garment and laundry facilities in Los Angeles. Wrangler provided the “coveted” deadstock fabrics from White Oak, the shuttered Greensboro, N.C. denim plant. New Balance's Sold-Out 990v7 Sneaker Gets a Star-Studded New Campaign Featuring the Brand's Top Ambassadors and Athletes The American brands will launch the third and final drop of their collection on Nov. 7, featuring deadstock denim styles in western cuts, including a rigid western snap shirt. “There are so many collaborations happening today, and we wanted ours to have a real reason for existing,” said Jackie Berkley, Imogene + Willie’s head of people and culture. “Bringing Wrangler’s first domestically manufactured collection in more than 20 years to life felt like something worth doing, and something both brands could be proud of.” Berkley said the partnership shows what’s possible when brands of different sizes come together with a shared commitment to American manufacturing. “For domestic mills and manufacturers to survive, they need
