The Country Today
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Eau Claire Press Company’s rural newspaper, The Country Today, was established in January 1977 and was designed to serve the agribusiness community of west-central Wisconsin. It began as a free-distribution newspaper, and in the summer of 1979 was converted to a paid-circulation publication. Today it is one of Wisconsin’s largest paid-circulation weekly newspapers with distribution throughout Wisconsin, Minnesota, Iowa, Illinois and Michigan. In October 1983, The Country Today expanded to offer statewide coverage. In recent years, the newspaper has developed an online and social media presence that is updated regularly. The content of the paper reflects the diverse interests of a rural population. In addition to coverage of agricultural issues, The Country Today offers regular columns and features on options for small-acreage farms, outdoor news, horse news and other specialty coverage and recipes. The majority of the content is staff-produced. The Country Today maintains a staff of regional editors and advertising representatives across the state in addition to the Eau Claire office staff. Covering topics of importance to the rural reader in a timely fashion, The Country Today is a newspaper that cares about rural life.
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