LCS Sends Clarifying Email Related to Logo Development

On Thursday, April 11th, Michelle Gayle, Ph.D., Deputy Superintendent, Leon County Schools (LCS) sent an email to elected officials to provide details related to the new LCS logo and marketing campaign.

LCS has received some criticism related to the costs of the logo development. FloridaPolitics.com, a statewide news outlet, recently noted the controversy over the cost and the design, you ” can’t pay your teachers, but you can spend $100K for a logo designed in Microsoft Paint.”

In the email, Gayle writes, “In our efforts to assist and equip you in effectively communicating the mission, vision, budget, and deliverables for the rebranding project, we wanted to share an overview and scope of the marketing services.”

The overview – provided below – notes the contract was awarded in an open bidding process, includes a lists of deliverables under the contract, and the notes the “design fee for the logo creation was $9,500.”

Gayle concludes the email, “We hope this will be helpful for you in not only understanding the process even more, but aid you in answering any questions from staff or the community. Further, this communication should alleviate any confusion or concerns regarding the financial aspect of the rebranding project.”