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New York Post
Elites might laugh at Red Lobster closing, but middle America grew up on it
By Christopher Cameron,
23 days ago
They said the shrimp were endless, until the shrimp ended them.
Last summer, Red Lobster, a pillar of American casual dining since 1968, offered Americans a delicious deal — $20 endless shrimp as a permanent menu item (rather than a limited-time special).
Red Lobster will initially shutter at least 48 of the 578 restaurants it operates in 44 states — with dozens more closures to come.
Red Lobster lost millions of dollars from all of the hungry Americans tearing into endless shrimp dinners. Red Lobster/Facebook
To coastal elites, who enjoy access to a true buffet of seafood restaurants, this crustacean cataclysm was one big joke.
“Red Lobster Waiter: Sir, are you done? You’ve had 561 scampi and 20lbs of popcorn shrimp. Me: We’re done when I say we’re done, podcaster and writer Trung Phan memed on X with a still from “Breaking Bad” and the text, “Red Lobster’s bankruptcy explained.”
Back during the Jim Crow-era, Red Lobster -founder Bill Darden defied segregation and welcomed diners of all colors. findagrave.com
I grew up in Nashville, Tenn., before the foodie revolution, when fried river and lake fish were the sole “seafood” option on the menu.
My first memory of trying shellfish was at a special lunch I had with my late grandfather at a Red Lobster, where else?
As a boy, pulling pieces of lobster meat from the fire engine red shell of that alien sea creature, dipping each piece into melted butter, seemed beyond extravagant.
Today, dining at a Red Lobster forms one of my most vivid memories of my grandfather.
I’m sure that there were other restaurants boiling lobster, searing shrimp or chilling crab in Nashville in the mid 1990s.
I’m also sure that they cost far more than our family’s dinner budget at that time.
While the diversity of dining options from Nashville to De Moines has improved dramatically over the past two or three decades, affordability has only gotten worse.
In 2022, US consumers spent an average of 11.3% of their disposable personal income on food, both at home and at restaurants — the most since the 1980s — according to the most recent data from the USDA .
Red Lobster is particularly important for African-Americans — so much so that Beyonce name-checked it in her song ‘Formation.’ REUTERS
The inflated price of food is just one knot within a tangled trawling line of cost of living pressures that Americans are facing.
No, wonder Red Lobster’s 64 million annual customers ate so many shrimp.
As more Red Lobsters close, the void will be most acutely felt by middle and working class African Americans, who have been particularly loyal to the restaurant group memorialized in the lyrics of Beyoncé’s “Formation.”
Red Lobster founder Bill Darden opened his first restaurants in the Jim Crow south of the 1930s and was known for defying local segregation laws to welcome everyone to the table.
That may have been more than half a century ago, but it’s a legacy not easily forgotten.
“Sure, we like fish and a good deal — Red Lobster represented something like the strip mall version of the beloved fish fry — but we like being treated equally even more,” wrote Robyn Autry, a sociology professor and director of the Center for the Study of Public Life at Wesleyan University, following the announcement of Red Lobster’s woes.
One of the many social-media memes following Red Lobster’s Chapter 11 announcement. @TrungTPhan/Instagram
Ultimately, if you’re looking for a bad guy to blame for the fall of the house of the Cheddar Bay Biscuit, forget middle America’s waistline.
The true culprit is a familiar figure, the grime reaper of many once-great, American-made businesses: rapacious private equity.
In 2014, Red Lobster founder Bill Darden sold the chain to Golden Gate Capital, a private equity firm, for $2.1 billion.
Today its largest shareholder is seafood distributor and Chicken of the Sea owner Thai Union Group.
The meal-deal that sunk the brand. Red Lobster/Facebook
Together, Golden Gate and Thai Union drove Red Lobster into the ground, strip mining the company until it was $1 billion in debt, according to its bankruptcy filing.
The restaurant chain has had five CEOs since 2021.
Bilge-rat executives love to blame their customers when the claw starts to pinch, but they were right about one thing: It was gluttony, or rather greed, that bankrupted Red Lobster.
But the culprits were big business — not big eaters.
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