These Car Brands Have the Pushiest Dealerships

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Buying a new car is so exciting, yet sometimes a pushy salesperson can take all the fun out of it. No doubt, a salesperson’s job is to sell, but some sales tactics are just ... well, too much. High-person salespeople in car dealerships may cause some customers to simply walk out the door.

To find which car dealerships have the pushiest salespeople, car service company Tinting Chicago examined 40,000 low-star Google reviews for nearly 7,000 dealerships in 100 cities, publishing the results here: Study Reveals the Pushiest Car Dealerships in the U.S. 24/7 Wall St. reviewed the study, listing the 19 car brands and independent dealerships assessed by the study in order of the percentage of reviews that considered the brand dealerships as pushy -- from least pushy to most. We also added sales figures for 2023 from GoodCarBadCar .

While branded dealerships offer a one-stop shop for buyers looking to purchase a specific vehicle make, and as such may have an advantage, it it is independent dealerships are less pushy than 75% of brand dealerships, according to the study. (Also see: These New Cars Are Most Likely to Break Down .)

The pushiest branded dealerships in the U.S. are Fiat, Kia, and Chrysler. It is worth noting that while these brands have the highest percentage of reviews related to their dealerships' pushiness, the percentage is still rather small. For example, for the pushiest brand dealerships, the pushiness frequency ranges from 0.530% to 0.470%.

One other interesting observation from the study is that no luxury car brands made the list. The study supposes “that the more money you’re expected to spend, the less hassle from the sales rep.”

Why Are We Covering This

The car industry has been through some turmoil when the pandemic hit. Supply interruptions resulted in new car shortages ... and higher prices. And though sales levels have recovered in 2023, they are still shy of pre-pandemic levels. In this environment, some dealerships have aimed to enhance their customer experience, but others have not, and it seems some brand dealerships remain relatively pushy.

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