Get updates delivered to you daily. Free and customizable.
KSN News
McDonald’s is reportedly working on something big
By Josh DuBose,
12 days ago
( KTLA ) — There’s buzz in the burger world that McDonald’s is working on something big.
Ian Broden, CFO of the global fast-food chain, said last week that the restaurant has plans to launch a “larger satiating burger,” the food website delish reported.
The move comes amid news that inflation-weary customers in big markets are opting to eat out less.
“The consumer is certainly being very discriminating in how they spend their dollar,” McDonald’s President and CEO Chris Kempczinski said in an April conference call with investors. “It may be more pronounced with lower-income consumers, but it’s important to recognize that all income cohorts are seeking value.”
Traffic at fast-food restaurants in the first quarter of the year was either flat or down in the United States, Australia, the United Kingdom, Germany, Canada and Japan, the Associated Press reported .
During the call with investors, Kempczinski said Mickey D’s needs a “nationwide value message,” which could be good news for consumers where the price of the soon-to-be-launched “larger satiating burger” is concerned.
The CEO pointed out that in some markets, McDonald’s is losing out to its competition on the perception of value and affordability, noting that Wendy’s currently offers free French fries to customers who buy a medium burger.
In January, the higher-ups at the Golden Arches brought back the Double Big Mac .
The bigger version of the famous Big Mac includes four beef patties, more Big Mac sauce and a double portion of pickles, shredded lettuce and chopped onions on a sesame seed bun.
The Double Big Mac originally debuted on menus in 2020, along with the Little Mac. McDonald’s has sold different versions of the Big Mac in the past.
As for this latest and yet-to-be-seen creation, Borden said the fast-food company plans to test the offering in just a few markets later this year to ensure “it has a universal appeal before scaling” it globally.
Which states or cities will be lucky enough to be one of the test markets has yet to be determined.
What is almost certain, though, is that the name of the new McDonald’s menu item will not be “larger satiating burger.”
The Associated Press contributed to this article.
Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0