Leon County Schools Superintendent Presents New District Logo and Marketing Campaign

On April 9, 2024, the Leon County Schools (LCS) Superintendent Rocky Hanna debuted the district-wide rebranding campaign by presenting the new district logo along with a marketing video narrated by former LCS Superintendent Bill Montford.

It has been more than 40 years since the district has rebranded. In a post made by LCS on Facebook, they state the new logo is a symbol of, “excellence, innovation, and diversity”. LCS also notes that, “Each line represents the strength of our five school districts coming together to form Leon County. At the heart of our mission is every individual child.”

Hanna stated, “As the superintendent of schools and in collaboration with the dedicated Leon County School Board, I am immensely proud to oversee the unveiling of our new brand. He continued, “This moment signifies not just a visual transformation but also a visual commitment to excellence and our five strategic pillars. Our collaborative efforts, guided by the valuable insights from our community, have resulted in a brand that encapsulates the very heart of who we are.”

Originally, conversation surrounding the marketing campaign began taking place years ago. Superintendent Rocky Hanna noted that they had been discussing plans to combat the districts competition against charter and private schools when the voucher option began expanding in 2019. However, the Covid Pandemic hindered that process. Hanna stated, “We started having conversations internally and externally about our school district and the challenges that we were facing with the expansion of charter schools and vouchers going to private schools.”

School Board Member Marcus Nickolas stated the campaign is a “brilliant approach”, and Vice Chair Laurie Cox noted how impressed she was by the campaign, stating, “I like it, and the more I’ve thought about it and the intentionality of it, it is exciting, and it is time for us to rebrand what we do, and we do some amazing things in Leon County Schools.”