Thirty Percent of Los Angeles Side Hustlers Fail. Here Is One Reason Why.

Photo by darlene on Unsplash

An article by Beth Braverman on the CNBC website says, “…flexible work outside of business hours has nearly a third of workers maintaining a side hustle in addition to their regular jobs.” And, according to these three articles, many of these side hustles in Los Angeles and around the world will fail for one reason.

Side hustlers in Los Angeles just don’t stick around long enough to succeed.

It’s not what people in Los Angeles and around the world want to hear, but most side hustles take time to get started and become profitable. And many folks in Los Angeles that start a side hustle don’t see it through to profitability. Longevity is key in almost any business. The longer you can outlast your competitors, the more of them fall by the wayside.

First of all, though, let’s look at some side hustle statistics:

• In America, approximately 70 million people have a side hustle.
• An average side hustle takes in $1,122 per month, but guess what? The median is only $200 per month. (Wah wah.)
• Online business and freelancing/consulting are the two most popular side hustles.

In short, side hustling is a thing. Whether you are currently doing it, considering it, or supporting someone else’s side hustle, the side hustle culture isn’t going anywhere.

So, how do Los Angeles side hustlers succeed?

According to a survey of 1,700 people conducted by side hustle nation, half of the people surveyed who have side hustles end up making less than $100 per month. However, after breaking down their data, they found that the longer side hustlers stuck around, the more money they made.

If we combine some of these income brackets, you can say that after someone’s side hustle gets over the initial startup phase, 43.4% of side hustlers earn $1000 or more per month.

We all want to get rich quick in Los Angeles, but the side hustle data doesn’t support that notion. As with any job in the world, it takes time to learn the ropes, it takes time to make connections, and it takes time to become confident in what you’re doing.

It seems like a simple concept, but when Los Angeles side hustlers are in the thick of it, they can’t see the forest for the trees. When a writer earns $1.08 for an article that took an hour, when a craftsman on Etsy sells just one handmade coat rack, and when an affiliate sells exactly zero products after a hard day’s work, it is difficult to have the mental fortitude to persevere.

Run the money says it best, “Many a potentially excellent business has been abandoned because the people behind it expected too much too quickly.” It all takes time.

Rome and Seth Godin weren’t built in a day. Your side hustle won’t be either.

You’re not alone, dear side hustlers. I’m right here in the trenches with you. One Instagram follower, one cold email, and one new customer at a time, I am working my way toward side hustle success. I encourage you, though, to really look at the data. This article is so helpful. Your progress toward your goal may be slow or fast, but as long as you are seeing progress, you are moving toward where you want to be.

The fact of the matter is, you are not alone (by far) and your chances of success go up with every day you persevere in your side hustle. So, go and get it Los Angeles side hustlers. Success in whatever endeavor you pursue is out there for the taking. We all just need a little patience. Your perseverance will win out.

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