Paris Baguette Café opens first location in Utah

MIDVALE, Utah ( ABC4 ) — Monday, May 5, Paris Baguette café opened its doors in Midvale, marking the first of this franchise in Utah.

Paris Baguette is a South Korean bakery and café chain offering a variety of pastries, sandwiches, salads and beverages. Paris Baguette has 4,000 units worldwide with over 160 in the U.S, and more on the way. The new Midvale location sits at 950 E Fort Union Blvd.

Su Kim, the franchisee over this location, grew up with Paris Baguette, often having its cakes at family celebrations and holidays.

Kim immigrated from South Korea to Utah to pursue her master’s degree. She has been in the financial industry working for Goldman Sachs for over a decade. Recently, she wanted to branch out and do something to benefit the local community, leading to her decision to open the bakery café franchise.

“Growing up, every special occasion my family had, the cake was from Paris Baguette. I always enjoyed the cakes so much, and remembered walking into a Paris Baguette store and smelling the nice bread and pastries. I have a lot of friends that come from different states or various countries. I want to share the similar joy growing up with my family with these friends.” said Kim. “I am excited to bring that experience to Utah and the Salt Lake County communities because I think we are ready — this city is growing so much and Paris Baguette fits right into it.”

Paris Baguette is working to expand through meaningful partnerships, hoping to have 1,000 locations in the U.S. by 2030.

“We’re on a mission to revive the concept of the neighborhood bakery café across the U.S., and we’re excited to see Su take this on in her own community,” said Eric Lavinder, chief development officer of Paris Baguette. “One of the sayings our teams throughout the system embody is, ‘Happy to see you. Even happier to serve you.’ And we know Su will wholeheartedly embrace this approach in her neighborhood.”

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