Juice It Up! Accelerates Franchise Development With Flexible Footprints and New Expansion Opportunities
Leading Smoothie, Açai Bowl and Raw Juice Chain Steepens Growth Trajectory and Increases Nontraditional Store Count with Recent Openings in California and Arizona. , one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for over 30 years, is thoughtfully investing in nontraditional growth opportunities. With a flexible footprint and streamlined operating model that accommodates a range of spaces, the brand is expanding access to its popular menu through travel centers, university campuses, convenience stores, military bases and other high-traffic venues. With many new locations under consideration and others already in development, including a planned location at one of the largest Air Force bases in California, Juice It Up! is leveraging a model designed for compact footprints, efficient preparation and a range of guest occasions.