Sam Rubin, KTLA Reporter, Dead at 64

Sam Rubin, a beloved TV journalist who was a fixture in Los Angeles and an integral part of KTLA's immensely popular morning show, has died, ET has confirmed. He was 64.

Rubin died on Friday following a heart attack. He reportedly suffered the medical emergency at his home where he went into cardiac arrest. He was rushed to UCLA West Hills and ultimately pronounced dead. KTLA anchor Frank Buckley confirmed the tragedy on the air at the start of the afternoon's broadcast with an emotional tribute.

"The Sam that you saw on the air is the Sam that was off the air," Buckley said live on the air. "To all of us he shared his mornings with on television, and to those he worked with behind the scenes at KTLA, we will not forget him."

Buckley added that Rubin's death was sudden, saying "he was here with us yesterday."

In a statement on social media, KTLA shared, "KTLA 5 is profoundly saddened to reportthe death of Sam Rubin. Sam was a giant in the local news industry and the entertainment world, and a fixture of Los Angeles morning television for decades. His laugh, charm and caring personality touched all who knew him. Sam was a loving husband and father: the roles he cherished the most. Our thoughts are with Sam’s family during this difficult time."

Popular tech reporter Rich DeMuro also posted on social media saying he was "in absolute shock." He added, "Morning News in Hollywood will never be the same without you."

TMZ was first to report the tragic news.

According to his bio on KTLA's website, Rubin joined the station in 1991. He was primarily known as an entertainment journalist, earning the coveted Golden Mike Award for best entertainment reporter and multiple Emmy Awards for his entertainment news coverage. He earned top billing from the Los Angeles Press Club and a Lifetime Achievement Award from the Southern California Broadcasters Association.

Over the course of his career he was also called upon to play himself or a TV reporter on several popular shows and movies, including Beverly Hills, 90210 , Rizzoli & Isles , Melrose Place , Major Crimes , That's So Raven and Fantastic Four .

Rubin's reporting wasn't limited to Los Angeles. He often appeared on numerous entertainment news segments around the country and around the world. He was a regular on BBC's TV and radio segments, as well as on Triple M radio and Channel 9 in Australia.

Rubin, also a fixture at red carpet events like the Academy Awards and Golden Globes, was born in San Diego, California, but long considered Los Angeles his home. He graduated with a Bachelor of Arts degree in American studies at Occidental College in Los Angeles and he resided in the ritzy neighborhood of Brentwood.

Rubin is survived by his wife, Leslie, and four children.

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