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Indulge in a tropical getaway while leaving your passport at home
With the sound of live music and the scent of smoke-bathed cocktails and freshly pulled café cubanos filling the air, it's easy to imagine that you're bar hopping in downtown Havana when you walk through the doors of El Puro Cuban Restaurant. Once you realize that you're actually in a non-descript strip mall off of South Blvd in Madison Park, it actually makes the vibe and atmosphere at El Puro even more impressive.
Founded by Ana Acela Perez Ochoa, working alongside her mother Dania and brother Emmanuel, El Puro is a heartfelt tribute to family, culture, and the enduring spirit of a beloved father.
Before El Puro, the Perez Ochoa family operated Havana Carolina Restaurant and Bar in Concord, NC. Their journey took a tragic turn when Ana's father, a vivacious percussionist, passed away unexpectedly after a car accident just two months after the family took over the restaurant. "It was the hardest moment of our lives," Ana recalls. Determined to honor his memory, the family envisioned a space filled with music, love, and community. Thus, El Puro was born, with its name serving as a dual homage: in Cuban vernacular, "puro" means both "cigar" and is an endearing term for "my old man" or "my dad." "Naming the restaurant El Puro was our way of honoring my father and keeping his spirit alive. Every time someone says the name, it’s like a little tribute to him."
The conception of El Puro began during the challenging times of the COVID-19 pandemic, delaying its launch. Undeterred, the family adapted by introducing "La Ventanita," a small window service that offered the community a taste of their Cuban flavors even before the official opening of the full-scale restaurant on November 19, 2021.
El Puro distinguishes itself by elevating traditional Cuban cuisine, challenging the stereotype of simplicity associated with the island's dishes. By sourcing fine ingredients and partnering with local farms, the restaurant showcases the sophistication and potential of Cuban cusine. "One of the biggest hurdles we’ve faced is educating people about our elevated approach to Cuban cuisine. When most people think of Cuban food, they often associate it with being 'cheap' or 'simple' - a dish full of rice and beans. At El Puro, we’re working to change that perception by showcasing how Cuban gastronomy can be elevated, refined, and progressive," says Ana.
Beyond the menu, El Puro immerses guests in a vibrant cultural experience, offering live music daily, a rarity in Charlotte. Events such as free salsa lessons, fashion shows featuring local talent, and classic car shows reminiscent of 1950s Cuba further enrich the community's connection to Cuban culture. "El Puro is not just a place to eat. It's a place to feel, to connect, and to celebrate life," Ana says.
During a classic car show hosted at the restaurant, a guest emotionally shared how the event transported them back to their childhood in Cuba, rekindling cherished memories. Another instance saw a couple, new to salsa dancing, reveling in a spontaneous date night filled with dance, laughter, and authentic Cuban cuisine. Ana adds, "moments like these show how El Puro isn’t just about food - it’s about bringing people together and creating unforgettable experiences."
Looking ahead, the Perez Ochoa family envisions expanding El Puro's reach. Plans include introducing Cuban classics like cafecito and pastelitos to airport travelers and potentially establishing a presence in another city. Continuing to host community-engaging events remains a priority, as they believe shared traditions strengthen communal bonds. "One of our dreams is to open El Puro at the airport, serving popular on-the-go Cuban classics like cafecito, pastelitos, and more. We want travelers to get a taste of authentic Cuban culture, even in the midst of their busy schedules."
The family extends heartfelt gratitude to everyone who has contributed to El Puro's journey. "We are incredibly grateful to each person who, as we say in Cuba, put in their 'grain of sand' and contributed to making El Puro what it is today," Ana expresses. The warm reception from the community fills them with pride and reinforces their commitment to sharing Cuban culture and traditions. They eagerly anticipate many more years of creating unforgettable experiences for all who walk through their doors.
Whether it's an afternoon on the spacious, lively patio or a night of live music and cocktails, El Puro is bursting at the seems with the energy of old Cuba.
Operating Hours and Location
El Puro Cuban Restaurant is open Tues - Thurs: 5PM - 10PM + Fri & Sat: 11AM - 12AM + Sun 11AM - 10PM at 5033 South Blvd, Charlotte, NC 28217.
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