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Lena, WI · LATEST NEWS
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Deer hunting means big bucks for sporting goods business
For Tom Schaal, this is the calm before the storm. It was relatively quiet in his store — Northwoods Sporting Goods — on a Thursday afternoon in late September, but that won’t be the case in late November before and during Wisconsin’s gun deer season, which kicks off Nov. 21 and runs through Nov. 29.
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