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  • What Now Houston

    Rita’s Italian Ice & Custard Expands To Katy: A Sweet New Spot To Chill Out

    By Derek Yates,


    Rita’s Italian Ice & Custard , beloved for its refreshing treats, is set to open a new location in Katy at 24818 Morton Ranch Rd #600 . According to a permit on file, this new shell build-out in a 1,358-square-foot space will be co-franchised by Brianna Samanns , her husband, and their son. This family-run venture marks another exciting chapter in the brand’s expansion in the Houston area.

    Rita’s Italian Ice & Custard is a popular dessert franchise renowned for its wide variety of Italian ice flavors and rich, creamy custards. Founded in 1984, Rita’s has grown to over 600 locations across the United States, offering a unique and refreshing treat that combines the best of both worlds. The brand prides itself on using high-quality ingredients and maintaining a family-friendly atmosphere, making it a favorite destination for people of all ages. Rita’s commitment to community involvement and customer satisfaction has cemented its reputation as a beloved spot for a cool, sweet escape.

    Confirmed by a representative, the trio is rapidly growing their reach in Houston with a location in The Heights that’s currently in operation and a third store slated to open in Meyerland. The agreement for five total units in the region signifies a robust growth strategy aimed at spreading joy through their unique offerings.

    As part of their expansion efforts, the Samanns’ now offer catering and events services in the Houston area through their Rita’s locations. Whether it’s a birthday party, corporate event, or community gathering, Rita’s is ready to add a touch of sweetness to any occasion. For more information or to book an event, customers can reach out via email at .

    The Katy location is slated for a Fall 2024 open, with the Meyerland shop to open soon after before the end of 2024.

    Keep up with What Now Houston’s restaurant, retail, and real estate scoop by subscribing to our newsletter , liking us on Facebook , and following us on Twitter . Opening a restaurant? Browse our Preferred Partners .

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