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Maryville zoning board denies request for taller shopping center sign
The Maryville Board of Zoning Appeals rejected a request to exceed the city’s sign height restrictions for a shopping center development near a new McDonald’s under construction on Woodland Acres Road. Developers working on the McDonald’s at the intersection of East Lamar Alexander Parkway (U.S. Highway 321) and Woodland Acres Road petitioned the board Oct. 20 for a hardship variance that would allow a taller freestanding sign. Under city regulations, freestanding signs near highways can reach a maximum height of 20 feet above the nearest roadway. Developers, however, argued that the permitted height would not adequately accommodate the businesses expected to occupy a shopping center taking shape behind the McDonald’s. Citing the highway’s unusual terrain and varying elevations, developers requested approximately 6 additional feet to accommodate signs identifying the commercial tenants they expect to occupy the development. Developers acknowledged that the businesses could theoretically be accommodated on a sign meeting the city’s height restriction. However, they argued that the resulting smaller lettering and logos would be more difficult for passing motorists to see and could affect the shopping center’s profitability. Board members were not persuaded that those concerns constituted a hardship warranting an exception to the regulations. They noted that