Full Circle Brewing joins forces for Black-owned alliance

Full Circle Brewing Co. and Crowns & Hops Brewing Co. announced a strategic alliance Monday aimed at combining the two leading Black-owned breweries to transform the face of the craft beer industry.

The new alliance, The Circle of Crowns Beverage Group (CCBG), combines the two Black-owned breweries and will centralize production, sales and marketing.

Fresno-based Full Circle, the largest Black-owned, full-scale craft brewing company in the U.S., and Inglewood-based Crowns & Hops Brewing Co., hope to break barriers hindering Black-owned suppliers in the industry by combining production, sales and marketing experience and bringing locally curated brands to customers and retailers around the world.

“This strategic alliance leverages the strength of our infrastructures and distributor networks to bring our unique brands to retail shelves around the world,” said Arthur Moye, CEO and Founder of Full Circle. “Together we are better positioned to maximize growth and bring more consumers craft beverages with an aspirational, relevant connection to black culture.”

Full Circle’s products are widely distributed in major chains. The brewery is known for unique craft beer including its Captain Save a Hop and Juicy IPAs, as well as its more unique brews such as Blueberry Illa and its Pie of the Tiger series, featuring nectarine and apricot variants.

Those involved in the partnership hope that it will bring more excitement to the industry while bolstering sales and highlighting the two Black-owned craft breweries so that others may follow suit.

“Crowns & Hops and Full Circle share the same visions, values, and strategies,” added Beny Ashburn, “The Dope” CEO and Co-founder of Crowns & Hops . “Our collective mission extends beyond production, marketing, and sales; we aim to be a supportive resource for other Black-owned craft beer brands, fostering community and growth within the industry.”