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The crazy story of how Fiesta got its name

Fiesta is a name synonymous with groceries in Houston. Just saying the name conjures an image of glittering neon lights and a parrot or two. The name makes perfect sense too. If you remember Fiesta’s original incarnation, its stores were a bit like a party! Vibrant music in a packed marketplace helped make Fiesta a part of Houston. The reality, though, is that the name was a bit of a fluke. In fact, it was a second choice, made shortly before the original store opened. To set the stage, it’s 1972, and Fiesta co-founder Donald Bonham has recently arrived in Houston. By then, Bonham was already a grocery veteran. He had previously operated Bonham’s Food Market in his hometown of Corpus Christi and had even been called in by the Chilean government to help set up grocery stores and logistics in South America. After returning home to Corpus in the late 60s, Bonham became involved with a Louisiana-based company called Opportunity Stores Inc., founded by former Baton Rouge TV anchor Thomas Gillen. Gillen had noticed that chain grocers were leaving poorer areas to build new supermarkets, and proposed buying some of the abandoned stores to reopen as community markets. They would emphasize employing locals, not just in the store, but at the management level too. After hearing about the downfall of a Corpus Christi chain named Biel’s, Opportunity set its sights on Texas and hired Donald Bonham as its Texas representative.