BISMARCK, ND ( KXNET ) — Ahead of the start of summer and warm-weather boating time on the Missouri River, the Bismarck Larks baseball team will change its name to the Missouri River Motorboaters for one game on May 30.

This will be the second year the Larks will have rebranded their team as the Motorboaters for a single game.

Last year, the promotional rebrand earned the team the 2023 Northwoods League Promotion of the Year and was featured on ESPN’s SportsCenter, Barstool Sports’s BFF Podcast, Jomboy’s Talkin’ Baseball, Sir Yacht and several other notable social media accounts.

According to team officials, the temporary name change garnered millions of social media impressions, sold merchandise in all 50 states in less than four hours and sold out of all inventory before the name change day was over.

For the 2024 event, the “Missouri River Motorboaters” players and coaches will wear new specialty designed hats and jerseys for the game against the Duluth Huskies at Dakota Community Bank & Trust Field. Jerseys will be auctioned off during the game with all net proceeds benefiting a local charity.

The team also has a variety of new summer themed t-shirts, tank-tops hats and other merchandise available for sale now at mrmotorboaters.com .

“This brand was so much fun last year we had to bring it back for Season 2,” said John Bollinger, General Manager of the Larks. “What we found is people connect deeply to time on their boats with family and friends and the Motorboaters brand was the perfect way for people to showcase their love of the motorboatin’ lifestyle in a fun way.”

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