Bünda, a fitness franchise that combines stairmasters with strength training, had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024   Bünda couldn’t have picked a better firm to elevate its digital presence and drive franchise… The post Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI appeared first on Athletech News.

The partnership aligns with the human performance company’s strategic global expansion plans, including in Saudi Arabia where Ronaldo plays professionally Whoop has welcomed Cristiano Ronaldo as its newest global ambassador and investor as the human performance company specializing in fitness wearables eyes new markets including Saudia Arabia, where Ronaldo currently plays for Al-Nassr. Specific financial… The post Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play appeared first on Athletech News.

The telehealth startup now has deals with several major fitness brands that allow qualifying Americans to use pre-tax dollars to pay for memberships and classes Dr. B, an emerging telehealth provider focused on making healthcare more affordable and accessible, has signed partnerships with Xplor Mariana Tek and BODi to allow customers of those brands to… The post Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness appeared first on Athletech News.

Geisler, who founded Xponential Fitness and grew it into the world’s largest franchisor of boutique fitness brands, has been relieved of his duties and suspended following notice of a USAO investigation Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been removed from his duties by… The post Xponential Dismisses CEO Anthony Geisler Amid Investigations appeared first on Athletech News.

In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former should lead to better client retention outcomes. MADabolic is a leading group strength and conditioning franchise brand with 33 studios open nationwide and another 80+ in development. For more information on the MADabolic franchise opportunity, please visit… The post Why the Retention & Culture Model Beats Volume & ‘Community’  appeared first on Athletech News.

More than 100 industry leaders urged members of congress to pass legislation including the Personal Health Investment (PHIT) Act As the fitness industry continues its fight for a seat at the table in Washington, it’s doing so in bigger numbers than ever before.  During the Health & Fitness Association’s 2024 Fly-In and Advocacy Summit held… The post Fitness Industry Shows Up in Full Force for Capitol Hill Advocacy Event  appeared first on Athletech News.

Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Arizona Burn Boot Camp, the rapidly growing group fitness franchise, is a “family business” in the truest sense of that term, even while boasting 400+ locations and 550 territories.  Of course, there’s Devan and Morgan Kline, the husband and… The post All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners appeared first on Athletech News.

The big box gym giant reported lackluster numbers for Q1 and lowered its full-year outlook but the pricing announcement caused PLN shares to rise Planet Fitness reported lackluster new member numbers and is lowering its outlook for the full year, citing several headwinds, such as reduced consumer spending, illnesses and a national advertising campaign that… The post Planet Fitness Raises Base Membership Price, Pleasing Investors Amid Struggles appeared first on Athletech News.

The 3-time NFL Pro Bowler will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast with financial backing and by featuring in ad campaigns Dallas Cowboys quarterback Dak Prescott is joining a new team — one off the gridiron.  CR Fitness Holdings, the world’s largest operator of Crunch Fitness franchise… The post Cowboys’ Dak Prescott Backs Top Crunch Fitness Group appeared first on Athletech News.

The connected rowing brand will add AI-driven strength training as it looks to evolve into a “whole health” company Hydrow is rowing over to the booming strength training and longevity spaces, acquiring a majority stake in Speede Fitness, a strength training and analytics company. The move is part of Hydrow’s plan to evolve into a… The post Hydrow Eyes Strength Training, AI With Speede Fitness Acquisition appeared first on Athletech News.

Adaptive Flex Deck technology and other innovations in Life Fitness’ Symbio line of cardio equipment bring new levels of science and customizability to treadmill, cycling and elliptical workouts Life Fitness is taking the road less traveled, even running down it, one could say. While many fitness equipment manufacturers concentrate primarily on strength-based workout machinery given… The post Life Fitness Uses Advanced Tech To Make Cardio Fun Again appeared first on Athletech News.

ABC Fitness’ Bill Davis and Mindbody’s Fritz Lanman break down some of the key data points they’ve seen over the last year This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here As fitness and wellness settles into its new normal… The post Tech CEOs Talk Consumer Trends in Fitness & Wellness appeared first on Athletech News.

From better sleep to active-recovery footwear, these five products will help mom get the most out of her wellness journey in 2024 All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Looking for the perfect gift for… The post The Ultimate Mother’s Day Wellness Gift Guide appeared first on Athletech News.

As fitness industry leaders advocate for the passage of bills like the PHIT Act, new data shows the industry’s growing importance in America The health and fitness industry has a robust $22.4 billion economic impact on the U.S. economy, according to new data released by the Health & Fitness Association summarizing the cumulative effect of… The post Fitness Industry Has $22B Impact on US Economy appeared first on Athletech News.

The luxury athletic club operator is all-in on pickleball, establishing over 635 permanent courts nationwide as the sport grows in popularity Life Time, one of the leaders in the rapidly growing pickleball craze, has signed Lululemon as its official apparel partner for pickleball and tennis.  Pickleball continues its reign as the fastest-growing sport in the… The post Life Time Signs Lululemon as Pickleball, Tennis Apparel Provider appeared first on Athletech News.

Indonesia is experiencing a fitness wave and is now home to 25 Anytime clubs — a milestone the 24/7 gym aims to replicate in the Gulf region Anytime Fitness has achieved a new milestone in Indonesia, opening its 25th club amid a growing interest in fitness and wellness in the country as the high-value, low-price… The post Anytime Fitness Targets Indonesia, Middle East Amid Global Push appeared first on Athletech News.

Created by the co-founder of Restore Hyper Wellness, Humanaut is gearing up to expand its “health optimization” services across the US Humanaut Health, an Austin–based health optimization and longevity clinic, has secured an $8.7 million seed investment to expand its clinics to major U.S. markets and support its regenerative, hormone and lifestyle medicine services. The… The post Humanaut Health Lands $8.7M for Longevity Clinics appeared first on Athletech News.

The speculation of a private equity buyout offers some potential light at the end of the tunnel in what’s been a rough few years for Peloton following the pandemic-driven at-home fitness boom Several private equity firms have been considering a buyout of Peloton, and the connected fitness company has had discussions with at least one… The post Peloton Considers Going Private Amid Struggles, Per Report  appeared first on Athletech News.

Optimize by Equinox could be a game-changer, using biomarker testing as a map for hyper-personalized training. But it will run members around $40,000 a year Equinox’s entry into the longevity and healthspan space is set to roll out at the end of the month in New York City and Highland Park, Texas — a groundbreaking… The post Equinox Rolls Out Longevity Membership Priced at $3K Per Month appeared first on Athletech News.

Dewaele and Brandon Cullen created MADabolic in 2011, leveraging their backgrounds as former pro hockey players and CrossFit gym owners to create a new group fitness concept With a strong work ethic, years of sports training, a team spirit and some grit, ex-pro hockey players Kirk Dewaele and Brandon Cullen developed MADabolic in 2011. Despite… The post Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth appeared first on Athletech News.