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The St. Joe Company Announces the Creation of a New Business, Watersound℠ Weddings & Events

Add AP News on Google Add AP News as your preferred source to see more of our stories on Google. Copy Link copied PANAMA CITY BEACH, Fla.--(BUSINESS WIRE)--Sep 9, 2026-- The St. Joe Company (NYSE: JOE) (“St. Joe”) (the “Company”) announces the creation of a new business, Watersound Weddings & Events, offering a centralized resource for weddings and special events across the expansive St. Joe hospitality portfolio and further supporting the Company’s complementary strategy of creating asset-light businesses. Watersound Weddings & Events will bring together a dedicated team to assist customers in planning events across a collection of venues throughout Bay and Walton counties. The new business will provide customers with a single point of connection to explore venues, accommodations and related resources across the Company’s hospitality portfolio. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909191928/en/ WaterColor Inn & Resort, Santa Rosa Beach, Florida “In addition to growing our core business segments, Watersound Weddings & Events is another implementation of our complementary asset-light strategy, creating related businesses that require minimal capital investment while leveraging our existing assets and capabilities,” said Jorge Gonzalez, St. Joe President, Chief Executive Officer and Chairman of the Board. “In this case, we