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The Commercial Appeal

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GloRilla expands her business brand with 'glam on demand' GloVerse

Grammy-nominated Memphis rapper GloRilla is expanding her business profile with the launch of GloVerse . The new technology platform is “designed to modernize the beauty industry by connecting consumers with trusted, culturally fluent beauty professionals through an intelligent, on-demand marketplace.” Founded by Frayser area native GloRilla — born Gloria Woods — GloVerse is being billed as “your home for on demand glam.” Developed in partnership with a company called OUT.LI.ER , which describes itself as a “brand architecture, venture strategy, and growth consultancy,” the platform looks to leverage GloRilla’s evolution “from global recording artist to entrepreneur and founder.” According to a press release announcing GloVerse, the effort was inspired by GloRilla’s “own experiences while touring, filming, traveling, and preparing for performances” as the rapper “repeatedly encountered a challenge familiar to millions: finding trusted beauty professionals quickly, reliably, and in unfamiliar cities.” MEMPHIS RAP: DJ Spanish Fly's pioneering Memphis rap sound goes global | Exclusive “What began as a personal frustration became the foundation for a broader vision — to build a platform that serves both consumers and the independent beauty professionals powering one of the world's largest industries,” noted the release. In a statement GloRilla added that the GloVerse was