Newcastle have asked fans celebrating the club's Saudi-backed takeover not to wear Arab-style clothing for matches in case it causes offence to others.
Dozens of supporters donned home-made head-dresses for the Public Investment Fund's first game in charge against Tottenham at St James Park on Sunday, creating a spectacle that dismayed anti-racism group Kick It Out and influential FA figures.
And now Newcastle themselves have urged fans to not don the home-made keffiyehs for future games.
A club statement said: 'Newcastle United is kindly asking supporters to refrain from wearing traditional Arabic clothing or Middle East-inspired head coverings at matches if they would not ordinarily wear such attire.