For much of MMA history, the PPV business has been a realm of secondhand sources and inexact guesswork. What were the search metrics like? How was web-traffic for the event? Did Dana White just say over 800k buys, or about 800k?
It’s rare that we ever actually get to see the cold hard facts when it comes to exactly what kind of business any one particular PPV does from month to month. So, it’s something of a rare opportunity when someone chooses to a little insider data. And this time around, it’s coming from none other than UFC superstar Conor McGregor.