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Andre Oentoro
7 Instagram Strategies to Boost Website Traffic and Brand Awareness
2022-06-27
Instagram Strategies
The way consumers perceive a brand is absolutely crucial in sustaining the longevity of the business. If a consumer trusts a brand, they will be confident enough to shop on that brand’s website.
This makes brand awareness an absolutely vital part of any brand’s marketing strategy. One exciting platform for building brand awareness and directing traffic to your website is Instagram.
Instagram is a visual platform that allows brands to post content and build profiles that directly align with their brand image. Brands on Instagram can directly engage with users, create connections, and offer services.
By creating brand awareness on Instagram, your brand will acquire users that have faith in your brand. These are the kind of users that are ready to visit your website and do business with you!
This guide has 7 Instagram strategies that will drive your brand toward building brand awareness and a much better experience for your followers.
Let’s get started!
#1 Create Exceptional Content
If you want to grow on Instagram, you must consistently churn out exceptional content!
The above statement is so cliche. You probably rolled your eyes while reading that. However, that statement still remains true.
Instagram users are more likely to follow brands that bring value to their feeds. The best way to offer value is with exceptional content that people will find exciting, entertaining, and engaging. You can use a free tool like Curator.io to embed the social media feed in your site to build your brand.
Acquiring new followers - As mentioned above, people want to follow brands that bring value to their Instagram feed.
Build trust - Consistency is key to building trust. A user that regularly finds your content when they fire up Instagram will eventually begin to trust your brand.
Create brand awareness - Exceptional content demands engagement (comments, likes, shares). The more people engage with your posts, the more discoverable those posts will become on the platform.
#2 Interact with Your Audience
In the past, only physical face-to-face interaction was possible. Now, social media has given brands the opportunity to instantly interact with fans.
You can answer questions, create relationships, deliver aftersale service, and provide support on Instagram by interacting with your audience.
Nokia posted an image of their latest smartphone on their Instagram profile. An Instagram user discovered that post and sent Nokia a Direct Message to find out more about the device.
Here are a few ways you can engage with your Instagram audience:
Instagram DMs - Ensure that you respond to DMs from fans timely so that you don’t miss out on any opportunities. Smaller brands can try messaging potential clients (cold outreach).
Post comments - Stay online for a while (about 30 mins) after publishing a new post so that you can respond to any new comments immediately. You can also talk to users in the comments section of other user posts.
Video calls - Video chat is an often overlooked, yet powerful feature in Instagram. You can directly interact with fans through video and possibly demo new products, offer support, and more.
Live chat - Instagram live streaming allows users to ask questions and leave comments in the chat section which can be answered by the host. An excellent way to demo new products to users on the platform.
Once you have created a link-sharing page with your latest content, you can then insert the link for that page into your Instagram bio.
Now, whenever you have new content, you can simply update the link-sharing page, instead of having to always change the single Instagram link in bio.
#4 Influencer Marketing
All modern major brands are using Influencer Marketing to effectively promote themselves to targeted audiences.
Influencers can create brand awareness by showing off your products to their fans and also direct traffic from their socials to your website.
Influencers already have massive followings on social media. So, dropping your brand’s products in their hands is an excellent way to get that influencer’s followers to discover your brand.
If your brand isn’t as massive as McDonalds, then there’s no need to hire Travis Scott (pictured above) to promote your brand on Instagram. You can work with influencers with a decent following on Instagram. As long as they can effectively promote your brand on the platform.
Smaller brands are also finding plenty of success working with micro-influencers that have a specific audience.
Ali Abdaal is a massive YouTuber with over 2 million subscribers. He doesn’t have as big a following on Instagram, but thousands of students still find him and his content appealing.
Working with Ali on Instagram to promote content aimed at students is an excellent idea.
#5 Host a Giveaway
Instagram giveaways are viral campaigns that demand massive amounts of engagement on the platform. When a user discovers that they can win something for free, they will instantly engage with that post.
If you encourage users to like, comment, and share your giveaway post, that post’s engagement numbers will drastically increase, making it more discoverable to other Instagram users. This is perfect for brand awareness.
You can host the giveaway on your website and ask Instagram users (with a giveaway post) to visit your website to enter. This strategy will instantly boost your website traffic during the giveaway.
Once users have submitted their entries, you can redirect them to your products and services.
Working with influencers is an excellent way of introducing your brand to its followers. Your brand can potentially acquire some of that influencer’s followers.
Similarly, collaborating with other brands will give you an opportunity to introduce your brand to new users. If done correctly, both brands can exchange followers, simultaneously growing their following.
One way of achieving this is to partner with other brands to host an Instagram giveaway.
In the giveaway above, The Diamond Guy partnered with multiple bridal brands to host one massive bridal giveaway. Each brand contributed a prize to create one massive prize bundle that attracted more users to the giveaway than a single prize would have.
Users had to follow each brand (and tag friends) to enter. This strategy allowed all brands to exchange followers and collectively boost their leads.
Engagement on Instagram is the key to building followers, creating brand awareness, and ultimately driving traffic to your website.
Posting questions on Instagram is an excellent way to initiate a conversation. If a user finds a post with a question that speaks to them, they will be compelled to answer and engage with the post.
It’s best to ask questions that align with your brand identity and your niche. For example, stick to marketing questions if your brand is a SaaS marketing company.
If your brand is not shy to controversy, then you can try out questions like the one in the image above.
Combination of the Above, Testing, Research
You can implement two or more of the above strategies at once to create an unstoppable force of Instagram engagement.
For example, You can co-host a giveaway (#5) with a partner brand (#6) that is promoted by an Instagram influencer(#4).
There is no need to stick to just one strategy at a time unless it’s just for testing purposes. Test the strategy on your Instagram account, analyze the results, adjust, improve, and test again.
Keep repeating this process until you achieve the best possible results. If you are unhappy with the results, then try something else.
However, you should never rule out a strategy that doesn’t work. Wait a while (a few months) and try again. It’s possible that your audience was not ready for that particular trend.
Research
Its also highly recommended that you research your competitors’ content first before testing out your own content. This research will give you insight into strategies that work within your industry/niche.
The best way to go about this is by completing a social media competitive analysis. To do so, you will have to list your top 3 competitors along with their social networks, followers, and post frequency.
Seeing that you are only looking for info related to Instagram, you can adjust your competitive analysis to only include Instagram analytics. Your info can include:
Total followers
Post frequency
Post type (quote, lifestyle post, question, etc.)
Post frequency by type
Collabs with brands or influencers
Influencers worked with, the number of followers, target audience, etc.
Brand awareness refers to the image and qualities that consumers are familiar with regarding a specific brand (and its products or services). Strong brand awareness means that more people have very positive feelings towards that brand.
Strong brand awareness helps to strengthen trust, which is one of the major factors in e-commerce. Consumers that trust a brand has no issues in doing business with that brand.
Instagram is an ideal platform to build brand awareness and trust. Once users have faith in your brand, you can easily redirect those users to your website. Instagram users that trust your brand will also be more confident when shopping on your website.
Your brand can achieve the above by implementing some of the strategies listed in this guide.
What do you think about the Instagram strategies discussed above? Which one works best for you? Let us know in the comments.
Author
Jack Paxton is the co-founder ofVYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.
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