Local Vermont and New Hampshire charities are getting a boost from car-buying consumers in White River, Junction
White River Junction, VT – A local auto dealership says more than $20,000 has been raised for three area charities with the help of customers buying new motor vehicles.
The funds will directly support the Upper Valley Humane Society, Cover Home Repair and the Wise Center - which serve populations in the White River Junction and Upper Valley region, according to a press release from White River Subaru.
White River Subaru unveiled the initiative in February as part of its grand re-opening under new all-local ownership. The dealership said it would make a donation for every new Subaru sold between February 1 and May 31 to the three charitable organizations. Total donations as a result of customer sales activity have now exceeded $20,000.
"The response from our customers has been remarkable, and they clearly share one of our core philosophies – which is the importance of supporting local communities," said Chris Konolvalchik, co-owner and general manager of White River Subaru, in the company's official announcement. "We also treat our customers like family. And I'm happy to say that together this 'family' has made a real impact for these great organizations."
White River Subaru says it is a 150-car per month dealership that employs approximately 60 people full-time. It serves the entire White River Junction and Upper Valley region, as well as Dartmouth, West Lebanon and other communities in north central New Hampshire.
"The great success of our grand re-opening promotion and the money it has created for these important mission-based charities is incredibly gratifying," said David Rosenberg, White River Subaru's Dealer Principal and Co-Owner, in a company statement. "Our customers are tremendously supportive of us, and together we can help support our communities."
Rosenberg and Konovalchik acquired the Subaru franchise at 429 Sykes Mountain Ave. in October 2020. Both are veterans of the auto dealership business in northern New England.