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Pennsylvania Barber pays kids to read
"I always looked at the barbers and the way they were cutting hair, it was like art," says Escueta.
His business has since grown to include two locations: one in Kutztown, Pennsylvania, and his newest in Macungie.
He's now using his business as a way to give back to the community, by paying kids to read.
"Obviously, they're just focused on the $3 they get," Escueta explains, "but they don't realize how much confidence they're building just by reading in front of people."
Growing up as a shy kid himself, Escueta struggled with public speaking and reading. That changed in seventh grade when his teacher, Terri Bartholomew, introduced him to basketball books.
"I think I hooked him!" she laughs.
Jonathan hopes the kids who read in his chair gain the confidence they need to navigate the world, something he believes begins at a young age with supportive adults like Terri, who encourage children to read.