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Manhattan hotel transforms its window into neighborhood missed-connections board

2025-02-24

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For better or worse, there's nothing like looking for love in New York's hustle and bustle. That's what inspired Romer Hell's Kitchen to set out on its missed connections project.

For the first half of February, the hotel and neighborhood gathering spot has been collecting missed connections online and posting them right in the front windows, on Manhattan's Eighth Avenue. Romer's "Mayor of the Block" Briar Rose says the goal is to bring the New York that New Yorkers know to the forefront.

"We were brainstorming things on, what are things that are intrinsic to the New York experience? And I think most of us in New York know that often times you see someone, catch someone's eye."

Take Effie Blue's meet-cute at the Subway turnstiles one fateful morning. The Gen Z PR professional is holding onto hope after submitting her missed connection.

"My Apple Pay in my wallet was acting up and being finicky, and a cute boy paid for my subway ride just as the train was pulling into the station. And, he smiled back, winked at me and we got on separate train cars and I haven't seen him since."

She says it's definitely worth a shot.

"It's an easy process and what do you have to lose? It's just exciting to think that you could reconnect with a stranger."

Romer Hell's Kitchen will post the missed connections in its windows and on social media through the end of the month.

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