Real Estate

The Associated Press

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30A’s Rise as the “Palm Beach of the North” Drives Demand for Professional Estate Management Services

SANTA ROSA BEACH, Fla.--(BUSINESS WIRE)--Jun 16, 2026-- As Scenic Highway 30A continues its emergence as one of America’s premier luxury coastal destinations, industry leaders are increasingly comparing the region’s trajectory to that of Palm Beach. Fueled by record luxury home sales, significant wealth migration, and a growing concentration of second-home owners, 30A has evolved into a market where homeowners expect not only exceptional real estate, but also sophisticated property stewardship and concierge-level support. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260616071245/en/ Dune Vacation Rentals To meet those evolving expectations, Dune Vacation Rentals today announced the launch of Dune Estate Services , a comprehensive estate management division designed to protect, maintain, and enhance luxury homes throughout 30A and Florida’s Emerald Coast. Estate Services introduces a distinct tier within Dune’s portfolio, reserved for a select group of high-value properties. These homes are defined by exceptional quality, scale, and performance; typically valued above $25 million or generating rental revenue in excess of a million dollars per annum. For more than a decade, Dune Vacation Rentals has served luxury homeowners through vacation rental management, private home management, renovation and project oversight, concierge services, and real estate support. The launch of Dune