$2,000 per month for next-gen AI models? OpenAI could reportedly hike subscription prices amid bankruptcy claims: "That's a price point for an employee, not a chatbot. The only way it would make any sense is if it was legit AGI"

What you need to know

• OpenAI is reportedly deliberating on increasing the price of its subscription-based services, up to $2,000 per month.
• The ChatGPT maker recently surpassed 1 million paid business users amid claims that it's on the cusp of bankruptcy.
• OpenAI will reportedly receive another round of funding from Microsoft, NVIDIA, and Apple to remain afloat, pushing its market cap to over $100 billion.

In an odd but not entirely surprising turn of events, OpenAI is reportedly deliberating on increasing the subscription charge for its AI chatbots. As you may know, the startup charges $20 monthly for its ChatGPT Plus service, which gives users priority access to new features, custom GPTs, DALL-E 3 image generation technology , and more.

According to a report by The Information , the price hike for OpenAI's services could reach as high as $2,000 per month . The reasoning behind this potential change in pricing and its cause remains unclear. It's unclear if these changes will impact OpenAI's ChatGPT Plus service or if it will be limited to its new and sophisticated models like Strawberry.

For context, the ChatGPT maker is reportedly developing a new AI model under the codename Strawberry. While details about the project remain slim at best, Strawberry will spot enhanced reasoning capabilities, allowing it to handle more complex tasks.

OpenAI is reportedly leveraging a new technique dubbed post-training to develop new LLMs. It allows the models to fine-tune their performance and capabilities even after the training phase. It can be based on metrics like human feedback, rating the quality of its responses to queries.

The news of OpenAI potentially hiking the price of its subscription-based services comes after it recently hit a major milestone—surpassing 1 million paid business users (via Reuters ). Users across social media have received the news with mixed feelings, with some indicating that the subscription price constituted a paycheck for some employees. "The only way it would make any sense is if it was legit AGI," a Reddit user concluded.

Last week, ChatGPT surpassed 200 million daily active users . The firm attributed the majority of the success to GPT-4o's launch . Admittedly, GPT-4o's launch also contributed to ChatGPT's "biggest spike ever" in revenue and downloads and its continued region on mobile as Microsoft, Google, and Anthropic attempt to pick up the slack.

AI is an expensive venture digging deeper into investors' pockets

It's no secret that generative AI is on every major tech corporation's agenda for obvious reasons. Microsoft, NVIDIA, and Apple have traded places for the world's most valuable company in the past few months. Experts and market analysts attribute the success to the early adoption and integration of the technology into their products and services . This doesn't apply to Apple, which recently dabbled in the space with Apple Intelligence .

Ironically, OpenAI, debatably the face of AI, is on the cusp of bankruptcy within the next 12 months . Projections indicate that it could incur losses amounting to $5 billion. However, Microsoft, NVIDIA, and Apple will reportedly extend the ChatGPT maker's lifeline with another round of funding . This cash infusion could push OpenAI's market valuation to $100 billion.

As you may know, OpenAI spends up to $700,000 per day to keep ChatGPT running . This cost doesn't include AI's high electricity and cooling water demand. For context, Google and Microsoft consume more electricity than 100 countries .

Investors in the AI landscape recently questioned Microsoft's excessive spending on AI projects that seemingly fail to turn profits. This criticism is also amid reports that AI has hit its peak and is a fad , with 30% of its projects speculated to be abandoned by 2025 after proof of concept.

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