Bethenny Frankel Adores This Super Affordable Perfume: ‘This Bitch Lasts!’

While I'm a firm believer that investing in a high-end perfume is incredibly rewarding, I'm also aware that not everyone has the means to shell out a couple hundred dollars on a signature scent. Affordable perfume brands are popping up everywhere, some with the promise of smelling like their expensive designer counterparts for a lot less. The thing is, many of these inexpensive fragrances lack longevity. That said, according to Bethenny Frankel , Fine'ry perfumes last all day long, and her latest obsession from the line is Magnetic Candy .

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Frankel is the queen of finding budget-friendly beauty items, and oftentimes, she stumbles upon new favorites out of the blue — which is exactly what happened with this $37 perfume. "I was just gonna give this away, but I said, 'let me just try it today,'" the mogul says in a recent TikTok video . " I've had it on all day — this bitch lasts! "

Get the Fine'ry Magnetic Candy Eau de Parfum for $37 at Target!

Crafted as an alternative for Byredo Sundazed (which costs a whopping $225), Frankel says that Magentic Candy is nothing short of amazing , and while she's never smelled the Byredo scent, she has not desired to after her experience with Fine'ry's version. "This is amazing," she divulges. "It's almost like citrusy, sunshine, fresh. It's not floraly. It's not musky. It's its own thing, and I like it," she raves. She also notes that it's "super approachable."

The notes read like something out of a whimsical Candy Land dream: Magnetic Candy features hints of sugared violet, pink pomelo and cotton candy. Together, Frankel says that the notes embody freshness and sunshine (which is something I want especially want to smell like now to keep the summer vibes going well into fall).

Another thing I appreciate about Fine'ry — that spans far past just Magnetic Candy — is the beautiful bottle design. While many low-end fragrances smell good, their vessels are basic and leave a lot to be desired. However, the statuesque golden Magnetic Candy bottle is begging to be displayed on any vanity, and just looking at it can provide a quick hit of dopamine.

Frankel isn't the only person who has been raving about the scent: Target shoppers can't get enough of it either . "This scent is INTOXICATING. It smells INCREDIBLE," one reviewer writes. "I just bought it yesterday & I've never been so obsessed with a perfume scent before this. I feel like I need to feverishly stock up. If you like gourmand perfumes (sweet, fruity, candy based scents) you will absolutely love this!"

$37 is a small investment to smell incredible and boost your mood, so take a note from Frankel's book and start spritzing Magnetic Candy today !

Get the Fine'ry Magnetic Candy Eau de Parfum for $37 at Target!

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