Infillion launches media buying product for executing up and down the funnel across platforms
Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. InfillionX is the company’s first full-funnel product that allows users to build and execute campaigns across the entire Infillion platform, from brand building and CTV to rich media display and performance metrics. The platform can also provide custom targeting, geolocation, store visit data and data around attention.
Warner Bros. Discovery Won’t Use iSpot to Develop Transactions for Ad Deals
Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal.Warner Bros. Discovery Announces Rebranded Access Directors Program (EXCLUSIVE) After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of technologies that will help count viewers across linear, digital and connected television, the big entertainment company is paring down its provider list when it comes to those whose work will be used in transactions. Comscore and VideoAmp will serve as partners during Warner Bros. Discovery’s efforts during the industry’s next “upfront” sales session. “Our methodology was quite rigorous,” says Andrea Zapata, the company’s...
How Can a Media Buyer Improve?
Media buyers work with the media planning team to oversee the execution of a marketing campaign. They evaluate advertising space, formats and pricing to reach specific goals within a budget. They use data derived from market research to identify target audiences and their needs. They also develop strategies to optimize...
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and are putting steps in place to continue building confidence among buyers and sellers around data sharing.
Don’t believe the h.A.I.pe — GPT-4 is a poor replacement for journalists: The Media Roundup
Today’s roundup is brought to you by Christopher. Don’t believe the h.A.I.pe: GPT-4 is a poor replacement for journalists. There was a fun – if concerning – trend on Media Twitter yesterday of demonstrating why Chat GPT-4 is still extremely unsuited to the discipline of journalism. In fact, it made so many mistakes and excuses that you could be forgiven for mistaking its output for Boris Johnson’s own pretensions at being a journalist. But as this article for DCN makes clear, there are benefits for media companies to using generative AI – provided it’s approached as a tool and not a miracle:
Media Audience Measurement Committee Includes Premium Video Providers Only
As the issues involving cross-platform audience measurement enters its third year (and third upfront), in January a group of media conglomerates developed a Joint Industry Committee or JIC (in actuality it's a Media Owner Committee). Charter members were NBCUniversal, Paramount Global, Fox, Warner Bros. Discovery. , TelevisaUnivision with the trade...
Sean ‘Diddy’ Combs Joins Growing List of Potential BET Buyers
Another potential new owner for BET has emerged, and it’s arguably the best-known public figure of all the interested parties so far. Ever since it was announced in early March that Paramount was considering a sale of BET, BET+ and VH1, prospective bidders have been popping up from all over the entertainment landscape. This time, it’s Sean “Diddy” Combs who has thrown his hat into the ring.
Shifts in the programmatic market could benefit publishers
The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply. The programmatic market could be moving from an open marketplace model, where everyone transacts with one another, to a more controlled, curated, environment. Curated marketplaces are seen as opening up ‘premium’ opportunities for publishers and advertisers, improving brand safety in in contextual environments for targeted audiences.
To win at retail media, start with curation
If advertisers thought they heard about retail media a lot last year, they need to prepare for what’s to come. The momentum continues to grow around retail media, in large part because retail data is entirely first-party sourced, giving it the power to help advertisers reach the right consumers regardless of policy changes that continue to disrupt the landscape.
Ad fraud has come to audio, according to report
Audio, largely considered an up-and-comer compared to ad channels like social and CTV, is showing signs of maturing. Some signs, like podcast ad revenue crossing the $1 billion milestone in the US, are positive. Others, like potential ad fraud schemes, are less so. Last month, brand-safety firm DoubleVerify said it...
Media Briefing: Publishers’ Q4 earnings indicate the worst is not yet behind them
This week’s Media Briefing unpacks the top trends from publishers’ fourth quarter earnings reports. Politico’s foggy future, the NYTimes’ acquisition strategy and more. Publishers’ fourth-quarter earnings reports indicate that the economic downturn bruised virtually every revenue stream that publishers rely on. Even if there was growth, it was marginal at best.
Why Retail Media and CTV Are Set to Have a Very Happy 2023
For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands...
Survey: Media Planners Concerned About Programmatic Disruption￼
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
4A’s, ANA, IAB launch joint effort to revamp standard terms & conditions for media buying
The three industry bodies are teaming up to overhaul a set of guidelines introduced over two decades ago. A new joint effort between the IAB, the 4A's and the ANA aims to create new best practices and standards for online advertising / Adobe Stock. Today, three leading US advertising trade...
Do Media Owners Need To Go All-In On Programmatic DOOH?
As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can agree on: even when budgets are tight, advertising should not be paused — in fact this could be the most important time to reach audiences with precision. Both the 2008 recession and 2020 pandemic showed the importance of continuing to deliver messaging to audiences in times of downturn. Those that did so successfully found themselves in a stronger position to increase their market share once the financial outlook improved.
6 Types of Transparency: what to consider when investing in media
Transparency in general is such a broad term that everyone sees it through their own prism. The term’s ambiguity can be explained by the stakeholders in the supply chain: media buyers, publishers or consumers would prioritise different aspects of transparency. The truth is: none of the definitions are wrong. The right way to approach it is to look at all of the aspects, enabling open and clear communication on what information is shared among all stakeholders.
69% Have Concerns About The Evolution Of Technology
Fifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data providers. The study was conducted by data company Datonics just prior to the new year, and polled more than 400 media strategists, planners and buyers, examining the types of third-party data used for programmatic media. It factors in selecting a data provider and data strategy planning initiatives.
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