<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3szhPE_1EoueJiP00" alt="https://img.particlenews.com/image.php?url=3szhPE_1EoueJiP00" width="1200" height="800" ><figcaption>Photo screenshot: ZONEofTECH YOUTUBE/iPhone 18 Pro Max - FINAL Leaks &amp; Rumors!</figcaption></figure><p>Apple’s September 9 event will do more than introduce the iPhone 18 Pro and Pro Max. It will be John Ternus’ first major product launch since replacing Tim Cook as chief executive on Sept. 1, closing out a 15 year run that turned Apple into one of the most valuable companies in the world. The phones themselves are shaping up to be a real jump too, with leaked details on camera, chip, battery and price all converging in the days before the event.</p><h2>A new face behind the iPhone</h2><p>Ternus spent years running Apple’s hardware engineering before the board named him Cook’s successor this spring, and next week’s keynote puts him in front of the public for the first time in the top job. Cook is staying on as executive chairman. Apple has also confirmed a fully rebuilt Siri arriving with iOS 27, built on Google’s Gemini technology, giving Ternus a second major story to manage alongside the hardware reveal.</p><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0ZzSrQ_1EoueJiP00" alt="https://img.particlenews.com/image.php?url=0ZzSrQ_1EoueJiP00" width="1200" height="800" ><figcaption>Photo screenshot: ZONEofTECH YOUTUBE/iPhone 18 Pro Max – FINAL Leaks &amp; Rumors!</figcaption></figure><h2>Camera and chip changes</h2><p>Leaks point to the iPhone 18 Pro keeping its triple 48MP camera system with further tweaks to the Camera Control button, while the Pro Max is tipped to go further with 6x optical zoom and a variable aperture lens, a first for iPhone that would let users adjust aperture size by hand.</p><p>Some reports suggest that feature could stay exclusive to the <a href="https://rollingout.com/2026/07/25/iphone-18-pro-max-price-leak-oled-panels/">Pro Max</a> if the standard Pro’s thinner body cannot fit the hardware. Under the hood, the rumored A20 chip is built on a new 2 nanometer process, with wafer level packaging that places RAM directly alongside the CPU and GPU rather than beside them, a change said to boost speed and battery life while shrinking the chip itself. Modem sourcing is also expected to split by region, with a Qualcomm modem in the US and Apple’s own C2 modem elsewhere.</p><h2>Battery, price and color</h2><p>Battery capacity is expected to grow across both models, and leaked renders point to new color options including a Dark Cherry finish alongside more familiar blue, silver and gray choices.</p><p>Display size looks unchanged at 6.3 inches for the Pro and 6.9 inches for the Pro Max, though a smaller Dynamic Island has come up in multiple reports. Price is where this generation stands out.</p><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2JQxdR_1EoueJiP00" alt="https://img.particlenews.com/image.php?url=2JQxdR_1EoueJiP00" width="1200" height="800" ><figcaption>Photo screenshot: ZONEofTECH YOUTUBE/iPhone 18 Pro Max – FINAL Leaks &amp; Rumors!</figcaption></figure><p>Analysts at TrendForce expect the iPhone 18 Pro to start between $1,249 and $1,299 and the <a href="https://rollingout.com/2026/08/16/iphone-18-pro-max-leaks-reveal-price-hik/">Pro Max</a> between $1,349 and $1,399, a jump of roughly $150 to $200 over last year driven largely by a sharp rise in memory chip costs tied to AI hardware demand. Apple is expected to absorb part of that increase rather than pass all of it on to buyers.</p><h2>When to expect it</h2><p>The Sept. 9 keynote is confirmed. Pre-orders, however, may break from Apple’s usual Friday pattern, with reports pointing to Saturday, Sept. 12, a shift that would sidestep a Sept. 11 pre-order date entirely. None of the hardware details are official yet, and <a href="https://en.wikipedia.org/wiki/Apple_A18">Apple</a> is expected to confirm final specs, pricing and the pre-order window once Ternus takes the stage.</p><div style="position:relative;width:100%; height:0; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/0ERloibiLXQ?si=7nVhV0mo2Xb2UJmi" allowfullscreen frameborder="0" style="width:100%; height:100%;top:0; left:0; position:absolute"></iframe></div><h2>FAQ</h2><h2>Is John Ternus running Apple now?</h2><p>Yes. He became Apple’s chief executive on Sept. 1, succeeding Tim Cook, who moved into the role of executive chairman after 15 years as CEO.</p><h2>Is the iPhone 18 Pro’s camera confirmed to change?</h2><p>Not officially. Leaks point to the same triple 48MP setup as last year for the Pro, with a bigger jump, 6x zoom and a variable aperture lens, rumored for the Pro Max specifically.</p><h2>Why is the price expected to rise this year?</h2><p>Analysts point to a sharp increase in memory chip costs tied to AI hardware demand, which is pushing up component costs industry wide, not just for Apple.</p><h2>When will pre-orders open?</h2><p>Reports suggest Saturday, Sept. 12, rather than the usual Friday, possibly to avoid landing on Sept. 11.</p><h2>Is Siri changing with this launch?</h2><p>Yes, and this part is confirmed. Apple has said iOS 27 will bring a rebuilt Siri powered by Google’s Gemini technology.</p><h2>Are these specs and prices final?</h2><p>No. Everything except the Sept. 9 event date and the Siri overhaul remains rumor and leak until Apple confirms it on stage.</p></div></body>

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Apple’s September 9 event will do more than introduce the iPhone 18 Pro and Pro Max. It will be John Ternus’ first major product launch since replacing Tim Cook as chief executive on Sept. 1, closing out a 15 year run that turned Apple into one of the most valuable companies in the world. The phones themselves are shaping up to be a real jump too, with leaked details on camera, chip, battery and price all converging in the days before the event.

iPhone 18 Pro: What changes, and who is unveiling it now

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Apple’s September 9 event will do more than introduce the iPhone 18 Pro and Pro Max. It will be John Ternus’ first major product launch since replacing Tim

iPhone 18 Pro: What changes, and who is unveiling it now

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