PickUp USA Fitness, the nation's largest basketball gym chain, announced the opening of its newest location in Roanoke on June 1. The gym, located at 1108 Hwy. 377, Ste. 104, is the second PickUp USA location in the Dallas-Fort Worth area, according to a news release. The other gym is located in Coppell.

The overview

According to the news release, PickUp USA gyms offer basketball-focused services for youth and adults. Its youth services include:For adults, PickUp USA offers full weight rooms as well as pickup basketball games with referees.

Founded in 2012 in Los Angeles, the company is the largest and fastest-growing basketball gym chain in the country, according to the news release.

What they’re saying


Jarrod Green is the owner of the new PickUp USA and has been involved with basketball for over a decade.

“I've always had a love for basketball,” Green said in the release. “My kids play, and I've been coaching [Amateur Athletic Union] for 13 years.”

Green said he sees a substantial demand for his gym's services in the Roanoke area.

“The Fort Worth market is heavy into youth development,” Green said. “In a 20-mile radius there are probably only three or four gyms that can even offer a court. Basketball brings people together, and it teaches kids discipline. I'm really excited to open up.”


A closer look

According to the news release, PickUp USA catered exclusively to adults with a single service offering of pickup basketball with referees when it first opened. As the company grew, it started offering youth services focused on basketball development. PickUp USA's youth basketball development leagues are now widely considered the most comprehensive program of their kind in the country.

“We've worked for years to get our youth programming on the same level as our adult programming,” said Paolo Ontalan, PickUp USA's vice president of operations, in the release. “We'll always refine and improve our services, but we feel confident we are delivering an A+ youth development league in the communities we serve.”

682-237-7224. www.pickupusafitness.com