How Pilates became so popular in Richmond

High-intensity interval training and CrossFit are so last year.

Why it matters: Many Richmonders are instead opting for low-impact workouts like Pilates, mirroring the nationwide trend of people choosing exercises that better protect them from injury and help make day-to-day activities easier.

By the numbers: In Richmond, Pilates ClassPass bookings increased 213% in 2023, compared to 2022, according to data shared with Axios.

• The most popular Pilates class on the fitness booking platform was [ solidcore ].
• Pilates was the most popular ClassPass workout of 2023 in the U.S., according to data shared with Axios.
• And Yelp searches for Pilates increased 25% from the previous year.

Other local favorites:

• Embody Pilates in Scott's Addition has two free community classes per week.
• Hot Yoga Richmond has a heated Pilates option.
• Niche Pilates on W. Main St. is $20 for your first class.

The big picture: The surge in interest in low-impact workouts like Pilates is part of a mindset shift where longevity has become a primary health focus.

• Almost 29% of consumers say they exercise for a long and healthy life, compared to 20% the year before, according to survey data from exercise platform Mindbody.
• More than one-third of Americans say they prefer low-intensity training exclusively, according to Mindbody.

Fun fact: Joseph Pilates, the founder of Pilates, came up with the idea based on his work with injured war soldiers — which is partly why the movements appeal to all ages.

Sabrina's thought bubble: Tik Tok, plus Lori Harvey 's viral moment when she said Pilates is how she gets her abs, could also be playing a role — or at least it's how I got hooked.

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